Press Releases



Come celebrate St. Jean Baptiste in a very Sugar Sammy way! The Sugar Sammy train continues its incredible ride through Montreal with the addition of yet another five shows, June 20 – 24, 2012, including a show on Sunday, June 24 – just in time to celebrate ‘La St. Jean’. If waving a bunch of flags in a ‘parc’ is not your idea of a good time, then come hang out and have a good ‘rire’ with Sugar Sammy, the ultimate child of Bill 101.


Including a June 24 show on St-Jean Baptiste

For a total of 45 shows in Montreal


Tickets available at the Olympia box office or any Admission outlet
By phone: (514) 790-1245 ou 1 855 790-1245  
Order online: or or
Ticket prices:  From $34,99 à $54,99 (taxes and service fees included)


There are now 40 sold out shows, with a total of 47,000 tickets sold for what started out as a one-day experiment and birthday gift to both him and his bilingual Montreal fans.
Tickets are on sale now on the Admission network and at l’Olympia de Montréal’s ticket office. Call: (514) 790-1245 or 1 855 790-1245 or visit any Admission outlet for tickets. Order online or
You’re Gonna Rire is Canada’s first-ever bilingual comedy show, designed to unite the two solitudes under one roof. Reviews have been unanimously positive from both sides of the linguistic divide, with francos and anglos both having fun laughing at themselves and each other. Especially during the improv’d portions of the show when he digs deep into the audience to find out exactly which stereotypes he can blow out from one night to the next. You never know who you’re sitting next to at a Sugar Sammy show or how many secrets they’ll reveal!

“Oui, most are gonna rire their derrières off. But…You’re Gonna Rire… is more than a comedy spectacle. It is also a bold and unique Montreal cultural experience.” – Bill Brownstein, Montreal Gazette.

Joining him onstage are his official ‘homies’, who have all received accolades for their contributions to this run of shows: DJ YoC who’s Old School/Nu skool mixes get the crowd moving; host Dan Bingham, who welcomes the audience with a brief English set and Franco-Ontarian Nile Séguin who does a French set.

Two weeks ago, Sugar Sammy was also bestowed the Créa Award, for his performances in the Vidéotron television commercials. The Créa is awarded to the top Québec ad campaign and voted on by the Association des agences de publicité du Québec (AAPQ). This is the first time that an English campaign has won the award.

About Sugar Sammy
Sugar Sammy performs 150 shows per year in English, French, Hindi and Punjabi. Outside of North America his shows have been presented in England, Australia, Germany, Ireland, Holland, Hong Kong, Thailand, the Philippines, China, India, Bahrain, Jordan, Qatar, Egypt, Kuwait, Abu Dhabi, Lebanon, Singapore, Malaysia, Saudi Arabia, Dubai, New Zealand and South Africa. This fall, he will be touring Kuala Lumpur, Haiti, France and in North America: Washington, West Palm Beach, Los Angeles, New York, Detroit, Houston, Toronto and Calgary.

His first show was broadcast on HBO. The famous Hollywood Reporter named him one of the top ten rising comedy talents on the planet.

Sugar Sammy is an interesting and charismatic provocateur. With charm and finesse he’ll hit on themes like multiculturalism and modern life in the world's great urban centres. He treats controversial subjects with a respect that represents an entire generation. Sugar Sammy embraces and lives globalisation and he invites the members of his audience not to fear it. He dreams of a Quebec that's more accepting and open to all cultures; he is the best example of the international Quebecer.


Presented by evenko and Sugar Nation.

Information : Caroline Audet
T. (514) 925-2005-

Press contact:
Leisa Lee - Leisa Lee Group

About evenko:
evenko is a Quebec company which has become the most important independent promoter and producer in Canada.  Presenting more than 800 musical, family and sporting events annually throughout the province of Quebec, Atlantic Canada and the eastern United States, evenko plays host to the biggest entertainers in the world and invests in the development and promotion of Quebec artists.  evenko is also the creator and producer of two major festivals, the Osheaga Music and Arts festival and Heavy MTL which are held at Parc Jean-Drapeau in Montreal.  In January 2011, Pollstar, the industry’s most respected source, ranked evenko 13th worldwide in the Promoter category while the Bell Centre was ranked 4th in North America in the category of top Arena Venue. The evenko trademark is the property of L'Aréna des Canadiens Inc.